East Africa is the region that comprises of the countries of Uganda, Kenya, Tanzania, Rwanda and Burundi. The region is home to three of the fastest growing economies in Africa with immense investment opportunities across all sectors. Below are Fifteen good reasons why you should choose East Africa as your investment destination:

  • Market access to more than 150 million people

  • Combined GDP size of about US$ 123 billion

  • The world’s fastest reforming region in terms of business regulation

  • Simplified investment procedures and one stop centre facility provided by national investment promotion agencies

  • Generous incentives offered to Investors

  • Vibrant and upcoming capital and securities markets

  • High level of intra-regional trade and cross-border investments

  • Numerous investment opportunities traversing all sectors

  • Abundant labour force – educated, trained, mobile, skilled and enterprising

  • English is widely spoken; it is one of or the only official language in at least four of the five Partner States

  • Insurance against non-commercial risk by Multilateral Investment Guarantee Agency (MIGA) and Africa Trade Insurance Agency (ATIA)

  • Sanctity of private property guaranteed by national constitutions

  • Stable political environment and high level of governance and democracy

  • Consumer loyalty

  • A warm and hospitable people

Traction Capital is with you every step of the way!


why invest in east africa


Traction capital is an impact investment and advisory firm that aims at identifying sustainable trade and investment opportunities in East Africa and working with prospective investors and businesses from all over the world to seize them.

We serve a wide range of clientele - both Institutional and Individual Investors, and we value every client relationship greatly. Each engagement benefits from the depth and breadth of our expertise and our wide local and international networks.

Traction Capital is leading the way to sustainable investment in East Africa. With thousands of opportunities emerging in East Africa's growing economy, you need someone on your side who knows how to accomplish the unthinkable. 

East Africa is a region overflowing with potential. From agriculture to Real Estate to FMCGs, investment opportunities abound. And with a population of more than 150 million, the EAC boasts one of the largest single-bloc regional markets in Africa. Come explore it's potential with us...